It’s no longer enough for your business to invest in one brochure or a striking ad for the newspaper. Today, you need dynamic content that informs and empowers your target audience to feel confident about their purchase.
When you invest in original content, you create a comprehensive narrative about your business, allowing your target audience to become an informed consumer and enthusiastic partner in your marketing campaign.
Articles
Taking into account the ultimate goal of the client, Lindsey brainstorms, researches and writes informative articles on a variety of topics. These articles typically appear on company blogs and provide fresh content to a website, driving inquiring minds to a product or service relating to their search.
Website Content
Optimized content makes your website found on search engines. It's the foundation of building an effective and informative website. However, you can't sacrifice clarity and accessibility for SEO. Lindsey's goal is to find the balance and write original content that delivers your message to the most amount of people.
Emails
Emails are an affordable way to send sales pitches or updates information. Using Constant Contact and MailChimp, I manage email lists and create content for email marketing campaigns.
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